Discover: The Best Stuff, May 16
Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.
On Sony’s Latest Advertising Campaign
The Huffington Post: Sara Gates – Flower Petals Explode Like a Volcano Over Town in Costa Rica
Why did 8 millions of flower petals erupt from a volcano covering an entire village? A Sony commercial. Sure, celebrate the murder of millions of flowers for a little beauty.
– Jamie Woo
“While the rain of petals over Costa Rica was all part of a shoot for a Sony advertising campaign, the beautiful display stood out in its own right for the explosion of color.”
On Gender Balance in Business Schools Worldwide
Harvard Business Review: Avivah Wittenberg-Cox and Lesley Symons – How Women are Faring at Business Schools Worldwide
This article conveys a fascinating and informative insight into the disparity between male and female involvement in Business Schools across the globe. Despite steady advancement in the 21st century towards furthering women’s rights and educational initiatives, the differences established in the research highlight further need to encourage and support women entering the business sphere through educational pursuits.
– Isidora Stefanovic
“It’s time for business schools to deliver on their purpose—access to the world’s best talent. All the talent.”
On The Marketing of Bottled Water
Observer: Archie D’Cruz – Odds Are, You’ve Fallen Victim to the Most Successful Marketing Campaign in History
Ever wondered why so many people continue to buy bottles of water every day when it flows virtually free from numerous countries’ taps? D’Cruz explains how the bottled water industry’s use of suggestive advertising and aggressive marketing tactics have demonised tap water and brainwashed us.
– Deborah Goh
“In almost all of North America, Western Europe, Australia, New Zealand and parts of Asia, it is safe to drink water straight out of the tap. And yet, somehow, the manufacturers of bottled water have convinced us that unspeakable things might happen if we choose to drink from the tap.”
On Wild Tales (Relatos Salvajes)
The Guardian: Peter Bradshaw – Wild Tales (Relatos Salvajes) Review- Gripping Argentinian Revenge Portmanteau
Recipient of a Best Foreign-Language film nomination at the recent Academy Awards, Wild Tales – or better yet Relatos Salvajes, in following with its Argentinian origins – has solidified its place in modern cinematic history. Director Damián Szifrón brilliantly captures the dark and twisty aspects of human nature through a narrative of short stories. The film brings together dark humor and captivating but commonplace storylines, reminiscent of a Roald Dahl take on revenge and ‘wild’ human behavior. The plot so engrossed me, causing laughter and bewilderment, that I instantly forgot my prior annoyance of the cinema running out of popcorn: a sure fire way for me to know-this is one captivating film not to miss.
– Isidora Stefanovic
“A delicious box of nastiness”
Header Image Credit: McCann