Author: evelynjowett

Marketing-related jobs with the highest growth rate

Marketing-related jobs with the highest growth rate

As the end of the year is fast approaching, and many students will be graduating, now might be a time to consider the job market for marketing graduates! Luckily, the growth for marketing-related jobs continues to be promising, especially in the areas of data analysis, […]

Is social impact the new marketing tool?

Is social impact the new marketing tool?

Attaching social and ethical issues to brands has been changing the way marketing has been conducted over the years. Ever since The Body Shop in the ‘70s, with its message of ‘no animal testing,’ and petitions against ‘unethical’ issues, there has been a rising interest […]

The new marketing trend making headway: Guerrilla marketing

The new marketing trend making headway: Guerrilla marketing

Guerrilla marketing has been taking the marketing world by storm over the past few years. Perhaps this is partly due to the fact that it has become increasingly challenging for many companies to ‘cut through’ and gain consumers’ attention, in an age where people are […]

Instagram Influencers: Do you REALLY need a lot of followers to be successful?

Instagram Influencers: Do you REALLY need a lot of followers to be successful?

   Gone are the days when marketers relied solely on established celebrities such as famous athletes or actors to provide product or brand endorsements. In the past few years, the arrival of key influencers on social media, particularly Instagram, blogs and YouTube, have revolutionised the […]

Best ways to create a writing portfolio employers will love!

Best ways to create a writing portfolio employers will love!

Are you an aspiring writer? If so, it is essential to create a writing portfolio that will attract potential employers to your work! By creating a portfolio, you can impress employers to hire your services by showcasing your written pieces. A portfolio can also build […]

Why Is Digital Marketing So Important?

Why Is Digital Marketing So Important?

  SAMM is excited to be hosting the upcoming event Digital Marketing 101 on Thursday April 19 at FBE, Level 2/Theatre 3 at 2pm. Representatives from Google will be giving SAMM members a crash course in all the latest developments and advancements in the world […]