We sit down with the viral man himself, Dr Brent Coker to talk about how things go viral: whether it be the Baby Shark song or Kony 2012, we do a deep dive into the science of virality in marketing. We also ask the question […]
Want to go big with your career? We speak to professor Shala Ahmed on her journey into working in event marketing for global events such as the Grand Prix & Commonwealth Games and how YOU can get into the big league!
We invite Digital Marketing Specialist of the Cotton On Group, Susanna Qian, to chat with us about how to make a career in digital and everything you need to know to ace the game.
This article was written by Rachel Baillie as a submission for the 2018 SAMMPress Writing Competition 7:00am: Wake up, go for a 7km run, shower, make a kale smoothie, read some poetry. No. I’m absolutely kidding. Here’s the real thing: 7:00am: I’m asleep. Best part […]
It’s grad season! Yes, it’s also exam season but if you’re leaving the nest and graduating at the end of this year, we’ve got a parting gift for you! Whether you’re off to a soul-searching six-month travel across South East Asia or got hooked on […]
Yes, the avocado is a symbol of millennial excess but the all too cliche predisposition coining them as self-centered and glorified does not exempt them from demanding brands to care. The millennial’s raison d’etre is far more than to be entitled graduates. Cynical baby boomers […]
We’re dropping some knowledge before you drop the $$$. 1. ThingLink: ThingLink is a website that allows you to create explorative infographics with just a picture. Whether it’s for university or a business blog, it’s an effective and innovative way to create simple and easy […]
The internet is saturated with ads and if you’re just starting out, getting your brand out there can be a little daunting. So, in a sea full of brands, how do you stand out? Leverage the power of emotional marketing. Skip the trial and error […]
Following on the heels of the stellar Resume Design Workshop in the first semester, the SAMM team put out yet another successful Part Two of the event last week. The workshop focused on a pragmatic way to approach resume building all the while ensuring it […]
Tailing close behind the success of SAMM’s Annual Networking Night (ANN) on the 28th of March, I took it upon myself to gather a different perspective on the outcome of networking opportunities such as this. Although I witnessed representatives from prestigious companies in Australia mingling with […]