Industry Insights

Marketing-related jobs with the highest growth rate

Marketing-related jobs with the highest growth rate

As the end of the year is fast approaching, and many students will be graduating, now might be a time to consider the job market for marketing graduates! Luckily, the growth for marketing-related jobs continues to be promising, especially in the areas of data analysis, […]

CSR & Millennials: More than extra guac

CSR & Millennials: More than extra guac

Yes, the avocado is a symbol of millennial excess but the all too cliche predisposition coining them as self-centered and glorified does not exempt them from demanding brands to care. The millennial’s raison d’etre is far more than to be entitled graduates. Cynical baby boomers […]

How Marketing Can Provide Insights To Tackle Climate Change

How Marketing Can Provide Insights To Tackle Climate Change

In order to tackle climate change, we need a fundamental change in public behaviour and perceptions. Most of us are aware of the imagery of rising sea levels, extreme weather events and vanishing communities posed to us by leading scientists and policymakers. But why isn’t […]

The Game Changing Marketing Tactic EVERYONE Should Know

The Game Changing Marketing Tactic EVERYONE Should Know

The internet is saturated with ads and if you’re just starting out, getting your brand out there can be a little daunting. So, in a sea full of brands, how do you stand out? Leverage the power of emotional marketing. Skip the trial and error […]

What’s the Big Deal with Big Data?

What’s the Big Deal with Big Data?

Big data is all the rage. Big data make decisions, it’s one of the hottest buzzwords (and plus points if you can use it), it looks stellar on a resume (if you know what to do with it) and it’s somehow laced into every business […]

Sensory Marketing Techniques Every Marketing Student Should Know About

Sensory Marketing Techniques Every Marketing Student Should Know About

We didn’t choose the digital life. The digital life chose us. For as long as we can remember, we’ve been surrounded by the all things digital. In the past couple of decades, marketing folks have been trying to enter this space. First, it was through […]

How technology is powering a new era of student recruitment

How technology is powering a new era of student recruitment

With the 2019 intern/grad intake season well under way, large companies have received thousands of applications for what often is a very little amount of roles available. Yet the competition between these firms for the best students is as fierce as ever, with many strong […]

University students: 4 reasons why you should be on LinkedIn

University students: 4 reasons why you should be on LinkedIn

We’ve heard too much about it. From professors at uni or colleagues at work – What’s all the fuss about LinkedIn anyway? The fact of the matter is, like everything else in the world, the process of how people are being hired is changing. Now […]

Networking the Right Way: 8 Tips For Success

Networking the Right Way: 8 Tips For Success

SAMM is eagerly awaiting the upcoming networking highlight event for Semester 1, the Annual Networking Night (ANN) to be held on Wednesday, March 28 at Rydges on Exhibition at 6.30pm! There will be opportunities to mingle with representatives from large companies such as L’Oréal and […]

Pricing to the Subconscious

Pricing to the Subconscious

Many neuroscientists around the world have concluded that only 5% of all cognitive activities are conscious decisions, leaving 95% to the sub-conscious mind. You may think that this is a startling amount, as you are in full control of your body and fingers, scrolling down […]

The Art of War and Business Strategy

The Art of War and Business Strategy

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Networking 101

Networking 101

Now that I’ve finished my Bachelor’s degree, it’s fair to say that I’ve been to my fair share of networking events. Some students love

Marketing and Sports events…a quantum theory

Marketing and Sports events…a quantum theory

Marketing in 2016 has come to infiltrate every aspect of our day to day lives. It’s no longer confined to merely what you’re bombarded with when you step out the door

A Healthy Dose of (Virtual) Reality

A Healthy Dose of (Virtual) Reality

You don’t have to look far to see how VR is exploding into the mainstream. Newsfeeds, tech websites, and even art galleries are flooded with the space-age technology.

The Management Toolkit: Sales

The Management Toolkit: Sales

Being a leader is less about having a managerial position and more about how you behave and interact with others. Whether you’re a student, staff member, team leader or CEO, you have the power to influence those around you, to direct their efforts and facilitate […]

Is Tesla headed for a bumpy road?

Is Tesla headed for a bumpy road?

On the last day of March 2016, Elon Musk took to the stage at Tesla’s design studio in Hawthorne, California and promised us the future. Musk was unveiling the Tesla Model 3, the latest in Tesla’s line-up of upmarket pure electric cars.

Uploading Luxury

Uploading Luxury

The rise of digital marketing has had a radical effect on how all brands engage with their customers. One industry it has affected most is Luxury Brands, which face challenges of how to communicate with their audiences without destroying the grandeur of their brand. 

Understanding the Psych of the Online Shopper

Understanding the Psych of the Online Shopper

The future of retail seems to be moving in one direction – online. Whether it be your networking, banking, shopping or even entertainment, everything seems to be crawling into your smartphone. And it’s only going to happen more.

The Management Toolkit: Storytelling

The Management Toolkit: Storytelling

For as long as there have been people, there have been stories, and while we might not all be storytellers, we are all hardwired story consumers.

Taylor Swift: Overrated / Genius?

Taylor Swift: Overrated / Genius?

“Oh God, not ‘Shake it off’ again! Turn it off. She’s overrated and not even talented”, my friend vented while changing the radio station.

Silence is Golden: Be Heard in the World of White Noise Marketing

Silence is Golden: Be Heard in the World of White Noise Marketing

Consumers are exposed to as many as 5,000 marketing messages per day. So it’s no wonder our senses have become accustomed to the blur of brightly coloured advertisements plastered on city surfaces and our screens. Each trying to shout louder than the other.

Music by Analytics: Is Big Data Killing Creativity?

Music by Analytics: Is Big Data Killing Creativity?

Last year saw a record number of people turn to digital streaming to get their musical fix, with 20 million subscribers signing up to Spotify by June 2015. Music streaming gives users access to sea of new music for the price of a CD, it’s no wonder […]

The Management Toolkit: Coaching

The Management Toolkit: Coaching

Fresh out of Uni with a graduate degree, most of you will set off on your next big journey in life; a career. The transition is not supposed to be easy, and 

Five Tips to Launch Your Own Start Up

Five Tips to Launch Your Own Start Up

A Melbourne entrepreneur and Founder of Deliciou Bacon Seasoning shares five tips to students wanting to launch a business.  

Place Marketing: Rebranding the American Rust Belt

Place Marketing: Rebranding the American Rust Belt

The American cities of Detroit, Cleveland and Akron are important cities in the history of the United States.

Does Australia Have a Place in Space?

Does Australia Have a Place in Space?

Space is often the setting for Sci-Fi movies and fantasy worlds, but it has so much more potential than just being a part of a fictional story.

How The Internet Killed the Explorer

How The Internet Killed the Explorer

I’m really happy for you, but Internet Explorer had one of the best online deaths of all time.

Starting Your Start-Up

Starting Your Start-Up

Every year over 100 million start-up companies are born, with 75% of those failing whether it be within their first, second or third year.

Tinder: The Swipe to Success

Tinder: The Swipe to Success

For those of you who have spent the last three years living under a wifi-free rock, Tinder is an increasingly popular mobile dating application amongst millennials.

Global Management Consulting: A Retrospect

Global Management Consulting: A Retrospect

Molly recently took part in the Global Management Consulting (GMC) two-week intensive Melbourne Uni subject in Berlin, Germany as a group of 20 students over the Winter break. This subject involves working as a team of four for an assigned company and providing consulting advice […]

Crowdfunding and the Next Era of Creativity

Crowdfunding and the Next Era of Creativity

Over the last five years, crowdfunding has grown into a billion dollar industry, and at the core of it all lays a common desire to create, innovate and bring ideas to life.

Changemakers // Entrepreneurship: Not For the Faint Hearted – Lessons from Jack Ma

Changemakers // Entrepreneurship: Not For the Faint Hearted – Lessons from Jack Ma

Starting up a business is difficult and there are a lot of factors to take into account such as feasibility, financial sustainability, skills and time availability.

CHANGEMAKERS // Beats by Dre: A Marketing Melody

CHANGEMAKERS // Beats by Dre: A Marketing Melody

2008 saw Irvine and Dr Dre lament the disruption and destruction of the music industry as they knew it; “man, it’s one thing that people steal my music. It’s another thing to destroy the feeling of what I’ve worked on”.

Why The Music Streaming Economy Isn’t Working

Why The Music Streaming Economy Isn’t Working

It’s been a long time since we’ve seen a more politicised technological phenomenon than music streaming.

Running Up The Corporate Ladder: We Interview

Running Up The Corporate Ladder: We Interview

Follow on from our health feature story for the week – Chasing Promotions and PB’s: The Role of Fitness in Workplace Performance – we had a chat with two bona fide fitness gurus, Mark De Luca and Timothy Hui.

Chasing Promotions and PB’s: The Role of Fitness in Workplace Performance

Chasing Promotions and PB’s: The Role of Fitness in Workplace Performance

THE EVOLUTION OF FITNESS: FROM CAVEMEN TO GYM RATS Fitness. For some, the word may conjure images of spandex-clad individuals sweating profusely whilst engaging in some peculiar movements (burpees, anyone?).

My Experiences in the Retail Industry

My Experiences in the Retail Industry

How I entered the retail industry. Fresh out of Junior College, the most sensible thing for most was to look for a part- time job. For most of us stuck in the rat race, we knew that we had to choose a job relevant to the university […]

What We Can Learn from Successful Female Entrepreneurs

What We Can Learn from Successful Female Entrepreneurs

There has been ongoing debate and controversy on whether the invisible glass ceiling has been broken at the workplace. Are female leaders as capable as their male counterparts?

Reverse Mentoring: The Mentor Becomes the Mentee

Reverse Mentoring: The Mentor Becomes the Mentee

The practice of mentoring has been used to foster learning and personal development since the dawn of time. By offering support and guidance in developing skills and knowledge, mentors are sought out by individuals seeking to improve performance and maximise potential.

A&F: Selling Sex and Hiring Hotties

A&F: Selling Sex and Hiring Hotties

Abercrombie and Fitch, also known as A&F is an American fashion brand targeting youth with its casual prep and jock outfits. With more than 400 shops in America, it continues to expand globally. Over recent years A&F has stirred up controversy for not stocking XL and XXL […]

The 15 Most Iconic Product Designs

The 15 Most Iconic Product Designs

Every now and again, someone designs a product that changes everything. A lot of the time, these products become true icons – icons of a category, icons of an age, icons of emotions, and the very symbols of the corporations from which they stem.

The Real Reason Behind Google’s Zeitgeist: Year In Review

The Real Reason Behind Google’s Zeitgeist: Year In Review

One chilly day in June 2013, a few moments after the cinema lights came back on and the credits to “The Internship” started running up the screen, I turned to my sister and said “Man, Google is awesome!”