Opinion

10 Things No One Told you About Life After Graduation

10 Things No One Told you About Life After Graduation

It’s grad season! Yes, it’s also exam season but if you’re leaving the nest and graduating at the end of this year, we’ve got a parting gift for you! Whether you’re off to a soul-searching six-month travel across South East Asia or got hooked on […]

CSR & Millennials: More than extra guac

CSR & Millennials: More than extra guac

Yes, the avocado is a symbol of millennial excess but the all too cliche predisposition coining them as self-centered and glorified does not exempt them from demanding brands to care. The millennial’s raison d’etre is far more than to be entitled graduates. Cynical baby boomers […]

How Marketing Can Provide Insights To Tackle Climate Change

How Marketing Can Provide Insights To Tackle Climate Change

In order to tackle climate change, we need a fundamental change in public behaviour and perceptions. Most of us are aware of the imagery of rising sea levels, extreme weather events and vanishing communities posed to us by leading scientists and policymakers. But why isn’t […]

Why Non-Profits Need Us

Why Non-Profits Need Us

For many of us, it’s graduate season. We’ve spent the past few years building our knowledge, soft skills for use in the real world, and now it’s time to aim big. Whether it is MBB firms, the Big 4 or any distinguished employers in our […]

Should I Bother Networking? An International Student’s Perspective

Should I Bother Networking? An International Student’s Perspective

Tailing close behind the success of SAMM’s Annual Networking Night (ANN) on the 28th of March, I took it upon myself to gather a different perspective on the outcome of networking opportunities such as this. Although I witnessed representatives from prestigious companies in Australia mingling with […]

Why I blog and why you should too

Why I blog and why you should too

Have you noticed that almost every company these days has introduced a blog? Well, if you haven’t I don’t care, I’m gonna write about it anyway.

Networking 101

Networking 101

Now that I’ve finished my Bachelor’s degree, it’s fair to say that I’ve been to my fair share of networking events. Some students love

Self Branding in the Digital Age

Self Branding in the Digital Age

We’ve heard the old warning time and time again, ‘the things you post on Facebook will never be erased. Your future employer will see it and it’ll come back to bite you’ (Everyone-with-a-Linkedin, 2016).

Marketing and Sports events…a quantum theory

Marketing and Sports events…a quantum theory

Marketing in 2016 has come to infiltrate every aspect of our day to day lives. It’s no longer confined to merely what you’re bombarded with when you step out the door

More often than not, it’s not a free invitation.

More often than not, it’s not a free invitation.

It’s 2 am and I have just gotten back to my friend’s apartment after a night out on Chapel St. With a 9 am start looming over me

Riding for Rights: A Reflection

Riding for Rights: A Reflection

We arrived in Ho Chi Minh city, but for a different reason to the travelers or business people, we were there for a cause; to raise money for an issue cause very close to my heart.

Taylor Swift: Overrated / Genius?

Taylor Swift: Overrated / Genius?

“Oh God, not ‘Shake it off’ again! Turn it off. She’s overrated and not even talented”, my friend vented while changing the radio station.

How To Get A Grad Job

How To Get A Grad Job

Despite being Australia’s most educated generation in a history, students are finding it tougher than ever to find themselves a graduate job after completing their studies.

Music by Analytics: Is Big Data Killing Creativity?

Music by Analytics: Is Big Data Killing Creativity?

Last year saw a record number of people turn to digital streaming to get their musical fix, with 20 million subscribers signing up to Spotify by June 2015. Music streaming gives users access to sea of new music for the price of a CD, it’s no wonder […]

Mind the gap: A Student’s Perspective

Mind the gap: A Student’s Perspective

Whenever I talk to people about gap years, I always come across the same two responses. There are those who advocate and have ‘gapped’ and then there are those, non-gappers, who want to have a fear of the gap that stems from a career-driven lifestyle and a desire to […]

How The Internet Killed the Explorer

How The Internet Killed the Explorer

I’m really happy for you, but Internet Explorer had one of the best online deaths of all time.

Starting Your Start-Up

Starting Your Start-Up

Every year over 100 million start-up companies are born, with 75% of those failing whether it be within their first, second or third year.

Tinder: The Swipe to Success

Tinder: The Swipe to Success

For those of you who have spent the last three years living under a wifi-free rock, Tinder is an increasingly popular mobile dating application amongst millennials.

Discover: The Best Stuff – Music

Discover: The Best Stuff – Music

Every week, ‘Discover’ brings you the best of what’s on the internet. This week our editorial team bring you the best stories they’ve seen on all things MUSIC. It works in perfect harmony with your lazy weekend.

A Secret Session: How Taylor Swift Marketed 1989

A Secret Session: How Taylor Swift Marketed 1989

7 Grammy awards, a stadium concert tour grossing just over $100 million and a net worth of $200 million in 2015.

Discover: The Best Stuff – Health

Discover: The Best Stuff – Health

Every week, ‘Discover’ brings you the best of what’s on the internet. This week our editorial team bring you the best stories they’ve seen on all things HEALTH. It’s the perfect supplement to your lazy weekend.

Going Green: Uncovering The Benefits of Vegetarianism

Going Green: Uncovering The Benefits of Vegetarianism

Everybody’s doing it, kids. Green is the new black. Companies are incorporating environmental conservation into their values. The innovation of solar and hybrid power brings endless possibilities.

CHANGEMAKERS // Reaching Boiling Point: Belle Gibson

CHANGEMAKERS // Reaching Boiling Point: Belle Gibson

CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good or […]

The Pink Tax: The Premium on Female Health

The Pink Tax: The Premium on Female Health

You might have noticed the steady stream of media coverage on the Australian government’s new ‘Pink Tax’.

One Year After The Ice Bucket Challenge, What Now?

One Year After The Ice Bucket Challenge, What Now?

Remember the Ice Bucket Challenge? Where every second post on Facebook was of a mate tipping a bucket of ice water on themselves?

Deep Dark Corners of The Internet

Deep Dark Corners of The Internet

pro·cras′ti·na′tion; Noun: The natural enemy of the university student Every year around SWOTVAC a great battle begins, with students trying to buckle down and prepare for exams. However there is one ugly undefeatable beast that stands in their way: procrastination.

InstaWant

InstaWant

Now I wouldn’t call myself an Instagram addict (I probably fall into somewhere between an intermittent user and a hashtag whore) but SWOTVAC has given me a new obsession. From documenting my procrastination, scrolling through an endless feed of photos and stalking people my discover […]

Planning to Fail

Planning to Fail

Do you find that your tech always happens to die just after the warranty runs out? Do you get a new phone every year? Is this all a coincidence? Apparently not. We owe it to something called planned obsolescence: the deliberate design of products to […]

CHANGEMAKERS // Mad Men in Modernity : Rory Sutherland

CHANGEMAKERS // Mad Men in Modernity : Rory Sutherland

CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good or […]

#SorryNotSorry: What You’re Really Saying When You Apologise

#SorryNotSorry: What You’re Really Saying When You Apologise

Sorry. Those five little letters we habitually utter. It seems the need to constantly apologise is deeply ingrained in our social psyche. How many times a day do you apologise for a supposed “offence or failure”?

Discover: The Best Stuff, May 23

Discover: The Best Stuff, May 23

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

CHANGEMAKERS // Mobilising a Dot-Com Dinosaur: Tim Armstrong

CHANGEMAKERS // Mobilising a Dot-Com Dinosaur: Tim Armstrong

CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good […]

The “Food Shaming” Phenomenon

The “Food Shaming” Phenomenon

“Oh my god you’re having dessert? I thought you were on a diet! Won’t you feel guilty? Looks like you’ll have to work extra hard in the gym tomorrow to burn that off!” “Seriously, pizza and pasta? Why’d you pick them? They’re so high in carbs.”

Discover: The Best Stuff, May 16

Discover: The Best Stuff, May 16

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

Discover: The Best Stuff, April 25

Discover: The Best Stuff, April 25

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

CHANGEMAKERS // The Visionary Nano-Manager: Elon Musk

CHANGEMAKERS // The Visionary Nano-Manager: Elon Musk

CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good or […]

#EpicFail: Marketing Campaigns Gone Wrong

#EpicFail: Marketing Campaigns Gone Wrong

Another week, another brand blunder. Given this week’s Woolies faux pas, it seems appropriate to explore other cringe-worthy marketing catastrophes of recent years.

Discover: The Best Stuff, April 18

Discover: The Best Stuff, April 18

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

Why Our Cities Should Force Us to Walk More

Why Our Cities Should Force Us to Walk More

Walking has been shown to have significant health, economic and social benefits. Research has revealed that an increase in a city’s ‘walkability’ is highly correlated with a stronger presence of economic livewires such as hotels and retail locations.

Dating Shows: The Lucrative Marketing ‘Rose’

Dating Shows: The Lucrative Marketing ‘Rose’

In the last decade, dating shows have carved a hefty piece of the reality television pie – leaving most of us licking the plate and dare I say – wanting more. But why is it that dating shows are so popular within modern television culture?

Discover: The Best Stuff, April 11

Discover: The Best Stuff, April 11

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

Apple and Samsung: Frenemies?

Apple and Samsung: Frenemies?

Apple and Samsung are two of the most successful tech giants of today, in 2013 earning a combined revenue of over $385 billion. Over the years both Apple and Samsung have fought for market share in the booming technological sector and the development of smartphones has […]

Discover: #SXSW #recap, April 4

Discover: #SXSW #recap, April 4

This week we’re serving you up a smorgasbord of tantalising treats fresh from the “incubator of cutting-edge technology and digital creativity” known as SXSW.

Theory vs. Practice: Telling Someone How to Ride a Bike Doesn’t Actually Teach Them

Theory vs. Practice: Telling Someone How to Ride a Bike Doesn’t Actually Teach Them

Six years ago, I found myself standing on the floor of a sporting goods retailer; not in my familiar state as a customer, but instead as a neon green t-shirt wearing salesman.

Discover: The Best Stuff, March 28

Discover: The Best Stuff, March 28

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

The ‘F’ Word: Fetishising Failure & Tackling Taboo

The ‘F’ Word: Fetishising Failure & Tackling Taboo

“If failure is not an option then neither is success” -Seth Godin

What Happens When People Start Buying Memes

What Happens When People Start Buying Memes

Popular culture has always had economic value ascribed to it. Long after iconic films, movie characters and musicians have surpassed their prime, merchandise keeps them alive – locked and stored deep within the consumer consciousness.

Discover: The Best Stuff, March 21

Discover: The Best Stuff, March 21

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

Changemakers // Nathan Fielder: Crazy or Genius?

Changemakers // Nathan Fielder: Crazy or Genius?

Ideas make money. Execution puts ideas into action. Many argue that money makes the world go round. However, the underlying driver of money is executing ideas. With no ideas, there will be no money, and the world will stop spinning.

Discover: The TED Edition, March 14

Discover: The TED Edition, March 14

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

Discover: The Best Stuff, March 7

Discover: The Best Stuff, March 7

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.