Opinion

What’s The Beef? #savethebigmac

What’s The Beef? #savethebigmac

In December of 2014, McDonald’s announced it would be simplifying its menu by cutting down on the number of items in an attempt to improve service time. This was in response to the fast food icon reporting a 2.2% decline in global sales in November. […]

Discover: The Best Stuff, February 28

Discover: The Best Stuff, February 28

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

The Apple Watch Is The Only Smartwatch That Isn’t a Smartwatch

The Apple Watch Is The Only Smartwatch That Isn’t a Smartwatch

Apple is finally making a big advertising splash for the Apple Watch, and it’s probably not what you think it is. Instead of buying a minute of your television time or posting up billboards in the most coveted urban locales, Apple is taking up 12 […]

News Is Boring? The Rise of Infotainment Doesn’t Think So

News Is Boring? The Rise of Infotainment Doesn’t Think So

(image by James Allenspach) Who says news is boring? With the rise of infotainment programs, we, as viewers get the best of both worlds – being informed by the media while entertained. Some define journalism as “hard news”, where journalists cover timely events that happen in […]

Cinema is Dead: How a Look At The Past Can Save The Cinema of Today

Cinema is Dead: How a Look At The Past Can Save The Cinema of Today

Image credit: [Andreass] (Flickr) From the archives: SAMMPress 2014 – written by Kevin Ma Check out this video!

American Pride: Let Detroit Build Your Car

American Pride: Let Detroit Build Your Car

Humans seek community and companionship, it’s wired in our very nature. It’s not a socially mandated imperative, it’s a biological one, and it’s been with us even before we lived in caves. As a marketing tool, targeting a need this primitive has the powerful ability […]

Promoting Radical Ideas

Promoting Radical Ideas

From the archives: SAMMPress 2014 – written by Jeremy Liu Consumers are hypocritical entities, in fact there’s a whole discipline devoted to deciphering the way they think, the way they act and what they want – it’s called marketing. In an environment where consumers demand […]

Commentary: Sexual Harrassment

Commentary: Sexual Harrassment

From the archives: SAMMPress 2014 – written by Jenny Jacob Disclaimer: The names of the individuals involved in this incident have been withheld for privacy reasons. It was her first job since starting university. As an intern at an accounting firm, Amanda would earn a […]

Commentary: Madmenship

Commentary: Madmenship

From the archives: SAMMPress 2014 – written by Christian Teo American advertising legend David Ogilvy once remarked, “Where people aren’t having any fun, they seldom produce good work”. With 40% of media, marketing, Public Relations and advertising interns saying they feel exploited on the job, […]