In December of 2014, McDonald’s announced it would be simplifying its menu by cutting down on the number of items in an attempt to improve service time. This was in response to the fast food icon reporting a 2.2% decline in global sales in November. […]
Apple is finally making a big advertising splash for the Apple Watch, and it’s probably not what you think it is. Instead of buying a minute of your television time or posting up billboards in the most coveted urban locales, Apple is taking up 12 […]
(image by James Allenspach) Who says news is boring? With the rise of infotainment programs, we, as viewers get the best of both worlds – being informed by the media while entertained. Some define journalism as “hard news”, where journalists cover timely events that happen in […]
Image credit: [Andreass] (Flickr) From the archives: SAMMPress 2014 – written by Kevin Ma Check out this video!
Humans seek community and companionship, it’s wired in our very nature. It’s not a socially mandated imperative, it’s a biological one, and it’s been with us even before we lived in caves. As a marketing tool, targeting a need this primitive has the powerful ability […]
From the archives: SAMMPress 2014 – written by Jeremy Liu Consumers are hypocritical entities, in fact there’s a whole discipline devoted to deciphering the way they think, the way they act and what they want – it’s called marketing. In an environment where consumers demand […]
From the archives: SAMMPress 2014 – written by Jenny Jacob Disclaimer: The names of the individuals involved in this incident have been withheld for privacy reasons. It was her first job since starting university. As an intern at an accounting firm, Amanda would earn a […]
From the archives: SAMMPress 2014 – written by Christian Teo American advertising legend David Ogilvy once remarked, “Where people aren’t having any fun, they seldom produce good work”. With 40% of media, marketing, Public Relations and advertising interns saying they feel exploited on the job, […]