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Sustainability and Marketing

Sustainability and Marketing

In recent years, the concept of sustainability has become a major part of marketing and branding campaigns. With the ‘millennial’ demographic becoming increasingly savvy consumers, demanding that companies should uphold high ethical and environmental Corporate Social Responsibility (CSR) standards, it would appear that it is […]

Watch out, the big boss is here: Amazon Australia

Watch out, the big boss is here: Amazon Australia

Amazon isn’t just a juggernaut in the west anymore and it’s dropping some serious ripple effects in the Australian retail sector. The online marketplace giant, albeit having a slow start in 2018, is seeing tremendous progress in 2019 and consumers, competitors and marketers alike would […]

SAMM ANN 2019 Review

SAMM ANN 2019 Review

Held at the majestic surroundings of Rydges Hotel, Exhibition St, SAMM’s Annual Networking Night kicked off proceedings with an inspirational speech from Keynote Speaker and Global Talent Development Leader at Aurecon, Samantha Fernando. Speaking from her 20 years experiences in corporate and consulting environments, her […]

Is social impact the new marketing tool?

Is social impact the new marketing tool?

Attaching social and ethical issues to brands has been changing the way marketing has been conducted over the years. Ever since The Body Shop in the ‘70s, with its message of ‘no animal testing,’ and petitions against ‘unethical’ issues, there has been a rising interest […]

The new marketing trend making headway: Guerrilla marketing

The new marketing trend making headway: Guerrilla marketing

Guerrilla marketing has been taking the marketing world by storm over the past few years. Perhaps this is partly due to the fact that it has become increasingly challenging for many companies to ‘cut through’ and gain consumers’ attention, in an age where people are […]

5 Must-Know (Free) Apps & Websites for Every Creative Entrepreneur

5 Must-Know (Free) Apps & Websites for Every Creative Entrepreneur

We’re dropping some knowledge before you drop the $$$. 1. ThingLink: ThingLink is a website that allows you to create explorative infographics with just a picture. Whether it’s for university or a business blog, it’s an effective and innovative way to create simple and easy […]

Instagram Influencers: Do you REALLY need a lot of followers to be successful?

Instagram Influencers: Do you REALLY need a lot of followers to be successful?

   Gone are the days when marketers relied solely on established celebrities such as famous athletes or actors to provide product or brand endorsements. In the past few years, the arrival of key influencers on social media, particularly Instagram, blogs and YouTube, have revolutionised the […]

How to Design a Kick-Ass Resume Employers will LOVE

How to Design a Kick-Ass Resume Employers will LOVE

Following on the heels of the stellar Resume Design Workshop in the first semester, the SAMM team put out yet another successful Part Two of the event last week. The workshop focused on a pragmatic way to approach resume building all the while ensuring it […]

Do You Really Need to Learn How to Code?

Do You Really Need to Learn How to Code?

Written By: Kaavya Jha – Winner of SAMMPress Writing Competition There are two ways to interpret the title. Either you are overcome with despair because you assume you should be fluent in at least three programming languages by now, or you’re skeptical as to whether […]

SAMMPRESS LAUNCH: Writer’s Competition!

SAMMPRESS LAUNCH: Writer’s Competition!

Always wanted to have your writing featured? Here’s your chance! We’re celebrating the launch of our brand new SAMMPress website by getting YOU involved!