Want to go big with your career? We speak to professor Shala Ahmed on her journey into working in event marketing for global events such as the Grand Prix & Commonwealth Games and how YOU can get into the big league!
We invite Digital Marketing Specialist of the Cotton On Group, Susanna Qian, to chat with us about how to make a career in digital and everything you need to know to ace the game.
As the end of the year is fast approaching, and many students will be graduating, now might be a time to consider the job market for marketing graduates! Luckily, the growth for marketing-related jobs continues to be promising, especially in the areas of data analysis, […]
Yes, the avocado is a symbol of millennial excess but the all too cliche predisposition coining them as self-centered and glorified does not exempt them from demanding brands to care. The millennial’s raison d’etre is far more than to be entitled graduates. Cynical baby boomers […]
Guerrilla marketing has been taking the marketing world by storm over the past few years. Perhaps this is partly due to the fact that it has become increasingly challenging for many companies to ‘cut through’ and gain consumers’ attention, in an age where people are […]
The internet is saturated with ads and if you’re just starting out, getting your brand out there can be a little daunting. So, in a sea full of brands, how do you stand out? Leverage the power of emotional marketing. Skip the trial and error […]
We didn’t choose the digital life. The digital life chose us. For as long as we can remember, we’ve been surrounded by the all things digital. In the past couple of decades, marketing folks have been trying to enter this space. First, it was through […]
CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good or […]